![]() The company says it goes to great lengths to protect its customers’ data. Last year, the bed maker began a multiyear partnership with the NFL, in which the company gives its Sleep Number beds to players. Sales of the beds grew 6% from 2017 to $1.5 billion in 2018, company filings show.Įarly this year, the company signed a partnership with Ariana Huffington’s Thrive Global, a corporate wellness firm she launched after leaving The Huffington Post in 2016. The Sleep Number bed is one of the most heavily marketed of such products, with press releases and ads often equating good sleep with a better life. Nonetheless, consumers are flocking to mattresses and under-mattress sensors aimed at quantifying sleep as well as sleep-tracking devices sleep apps are among the most popular downloads on Apple and Android smartphones. The information “is also relevant and important to pharmaceutical companies and those that make hospital-related technology,” Kilic said. “We don’t know what happens to all that data,” said Burcu Kilic, director of the digital rights program at Public Citizen, an advocacy group in Washington, D.C. Still, consumer privacy advocates are increasingly raising concerns about the fate of personal health information - which is potentially valuable to companies that collect and sell it - gathered through a growing number of internet-connected devices. “This gives us the intelligence to be able to continue to feed our algorithms,” CEO Shelly Ibach told attendees at a Fortune Brainstorm Health conference in San Diego last month.Īnalyzing all that personal data, Ibach continued, not only helps consumers learn more about their health, but also aids the company’s efforts to make a better product. 10 things to help you sleep when your partner snores
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